In the late 1800s & early 1900s fashion shows were marketing vehicles that were used to entice companies wealthy clients into buying their latest designs. Fashion shows were extremely simplistic before the extravagant over the top productions that fashion shows are now. What used to be formal private events, have turned into high budget productions.
My favorite change has been the production. The catwalk used to be straight forward nothing crazy, now they twist and turn, some even have stairs. The shows used to be held in small venues such as hotels. Runways are now placed in exotic places and turned into sets. Karl Lagerfeld has thought up some of my favorite shows. He has made his shows so surreal, turning them into airport terminals and supermarkets. Lagerfeld has truly blurred the line between the catwalk and everyday life. He really proved this to be true in 2007 when he turned The Great Wall of China into a runway for Fendi.
Fashion shows have been constantly changing and advancing since the very beginning. Although it is all about the clothing designs, the production has become a lot of what people look at as well. I am so excited to see how fashion shows progress in the future.
Check out the Fendi Great Wall of China show: